In May 2014, A\J stepped into full independence after operating as a department of the University of Waterloo’s Faculty of Environment since 1984. We have restructured, and have reignited our governing charity, Alternatives Inc. While this transition has been a capacity-building development for A\J, it has also been a significant challenge to reach our full potential while working without a fiscal safety net.
Your support through subscriptions, donations and advertisements have been invaluable as we continued to publish Canada’s best brand of environmental journalism throughout this evolution. With your help over the last year, we reached our 175th issue milestone, grew our circulation, increased traffic to alternativesjournal.ca by more than 75%, and published the most important issue in our 44-year history: Canada’s Map to Sustainability.
That said, we’ve had to direct most of our incoming revenues to sustaining our basic operations. As both a media organization and a not-for-profit, revenues flow to us in a feast-or-famine manner, making it difficult to prepare for contingencies. We still remain without a reserve fund as we head into a critical year for Canadians and the Canadian environmental movement.
Today, more than ever, Canadians need a strong voice to speak on behalf of the environment. As Canada’s only national, independent environmental media source, A\J cannot continue to operate without a safety net.
As a long-time supporter of A\J, please consider becoming one of our One Hundred Heroes: a super-team of organizations, corporations and individuals committed to helping Canada achieve a more sustainable future by helping to sustain Canada’s environmental voice.
With your help, A\J will be properly positioned to reach even more Canadians with solutions they can use to improve our communities — and the world. We are looking to raise a $100,000 Legacy Fund to sustain us as we celebrate our 45th anniversary in 2016, and into the future.
For a one-time donation of $1000, you will receive (in addition to our eternal gratitude):
Want to help out in a different way? You can donate any amount on our donate page.
25 things about our team and how we make A\J happen.
25 of our most important back issues and coverage.
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